|
週次 |
日期 |
單元主題 |
|
第1週 |
2/22 |
Introduction and Marketing’s Role |
|
第2週 |
3/01 |
Strategic Planning and Marketing Environments |
|
第3週 |
3/08 |
Segmentation and Positioning |
|
第4週 |
3/15 |
Buyer Behavior and Decision-making process (I) |
|
第5週 |
3/22 |
Buyer Behavior and Decision-making process (II) |
|
第6週 |
3/29 |
Product and Brand Strategy (I) |
|
第7週 |
4/05 |
No Class |
|
第8週 |
4/12 |
Product and Brand Strategy (II) |
|
第9週 |
4/19 |
Exam I |
|
第10週 |
4/26 |
Distribution and Channel Strategy |
|
第11週 |
5/03 |
Advertising and Sales Promotion (I) |
|
第12週 |
5/10 |
Advertising and Sales Promotion (II) |
|
第13週 |
5/17 |
Pricing Strategy |
|
第14週 |
5/24 |
Marketing Research and Global Marketing |
|
第15週 |
5/31 |
No Class |
|
第16週 |
6/07 |
Mini Project Presentation |
|
第17週 |
6/14 |
Mini Project Presentation |
|
第18週 |
6/21 |
Exam II |